Director Charlie Minn’s “Fentanyl Unlimited” documentary premiered in Round Rock, Texas, on October 17, 2023. Of the Director’s 40+ documentaries, Fentanyl Unlimited would be the first to show in theaters across the country.
Our work with and for Director Minn consisted of:
- Obtaining the eponymous domain name, “fentanylunlimited.com.”
- Building a new website from the ground up.
- Launching the new website against a timely deadline.
- Ongoing site updates to reflect the Director’s national media tour and tv appearances.
- Designing print and digital fliers for many of the cities in which the film premiered.
- Setting up accounts on all relevant social media platforms.
- Conceiving and executing social media campaigns that reached 100,000+ viewers organically, and ~1,000,000 viewers total in roughly 15 days.
- Editing long form video content into engaging snippets for social media.
- Creating and managing geo-targeted social media ads in multiple cities.
- Converting the website post-premiere to reflect and display more of Mr. Minn’s body of work.
Services: Domain acquisition, website building, website hosting, social media content, social media campaign management, graphic design, paid ads, video editing.
Site launch: October 5, 2023.
Film premiere: October 17, 2023. Round Rock, Tx.
Site URL: fentanylunlimited.com ⎘
Notes: Fentanyl Unlimited played in theaters in 14 cities and 8 states including Albuquerque, NM; Bryan, Conroe, Dallas, Lubbock, Round Rock, and San Antonio, TX; Atlanta, GA; Albuquerque, NM; Chandler, AZ; Dobbs Ferry and New York, NY; Glendale, CA; and Tampa, FL. This work was done by RedHenDigital but before it was a formal company. The film’s release poster is not our work.
“FentanylUnlimited.com. Everything’s on there, we have a great webmaster and he’s done a great job with the website.”
— Director Charlie Minn, on air with KTVK/KPHO TV. Oct. 14, 2023
